Just just How Girl Scout snacks captured the heart of America

Just just How Girl Scout snacks captured the heart of America

Thin mints, Samoas, and much more, explained.

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Its January, this means Girl Scout cookie period 2019 has formally started, a yearly tradition in which brigades of girls in earth-toned uniforms hawk containers of snacks to household, buddies, and strangers. But unlike many fundraising efforts — National Public broadcast, for instance, or primary college wrapping paper product product sales — Girl Scout Cookies are beloved. They’re beloved like apple cake is beloved, or puppies.

Woman Scout cookies are really a triumph: of advertising, of cookie-baking, of youthful entrepreneurship. Every year, the more than one million scouts in the U.S. sell about 200 million boxes of the cookies, Fortune recently reported between January and April.